About Us
Five Lionharts Consulting is a specialized strategic consulting firm dedicated to driving growth and success for beverage alcohol companies. With a focus on pricing, marketing, finance, and sales within the beverage alcohol industry, we offer strategic insights and tools to optimize portfolio performance, navigate industry dynamics, and scale businesses with confidence. Our mission is to empower clients with the expertise and strategies needed to achieve sustainable growth and financial resilience in the unique three-tier system of the beverage alcohol industry.
Our Founder: Tom Grassi
Tom Grassi is a proven leader in the beverage alcohol industry with over 15 years of experience driving growth across pricing, finance, sales, and marketing. He has led high-performing teams responsible for billions in annual revenue and has a track record of simplifying complex operations and delivering measurable results.
Tom specializes in commercial strategy, pricing optimization, distributor management, and market execution. He has designed national pricing systems, guided major distributor transitions, and partnered with iconic brands to maximize profitability and market share. His ability to connect financial insights with sales and marketing strategies consistently delivers growth, efficiency, and competitive advantage.
Today, Tom brings this expertise to clients seeking actionable strategies and executional excellence — helping suppliers, distributors, and brand owners unlock growth, streamline operations, and win in the marketplace.
Our Mission
Empowering Growth in Beverage Alcohol Industry
At Five Lionharts Consulting, our mission is to empower beverage alcohol companies by offering strategic pricing, financial insights, and market expansion strategies. We strive to enhance growth through sound advice, innovative solutions, and a commitment to industry best practices.
Our goal is to provide reliable insights for entering new markets, optimizing portfolio performance, and building financial resilience, leveraging our deep understanding of financial analysis and experience in the industry's unique three-tier system.